Examples Of Qualitative And Quantitative Research Pdf

examples of qualitative and quantitative research pdf

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In the field of public relations and communications, it is critical to use both quantitative and qualitative thinking. However, the two are often confused. Mixing up either one badly diminishes the credibility of the PR practitioner and diminishes the trust given to us by our stakeholders, executives and clients.

Qualitative vs. quantitative research

By Saul McLeod , updated Jump to Quantitative Research Data. Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality. Qualitative data is defined as non-numerical data, such as text, video, photographs or audio recordings. This type of data can be collected using diary accounts or in-depth interviews, and analyzed using grounded theory or thematic analysis.

Researchers often have issues choosing which research method to go with: quantitative or qualitative research methods? Many incorrectly think the two terms can be used interchangeably. Qualitative research is regarded as exploratory and is used to uncover trends in thoughts and opinions, while quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. At the end of this article, you will understand why you should consider using quantitative research instead of qualitative method in your research surveys. Qualitative research is a process of real-life inquiry that aims to understand social phenomena. It is a scientific research method used to gather non-numerical data. Qualitative research focuses on human behavior from a participant's point of view.

The distinction between qualitative and quantitative research methods is problematic

Home Consumer Insights Market Research. Quantitative research is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly. An example of quantitative research is the survey conducted to understand the amount of time a doctor takes to tend to a patient when the patient walks into the hospital. A patient satisfaction survey template can be administered to ask questions like how much time did a doctor takes to see a patient, how often does a patient walks into a hospital, and other such questions.


Understand the differences between quantitative and qualitative research, characteristics of a large population of interest based on a smaller sample from that.


Quantitative Research: Definition, Methods, Types and Examples

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Understanding Qualitative and Quantitative Analysis

Learning Skills:. Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day. Which you choose will depend on your research questions, your underlying philosophy of research, and your preferences and skills. Our pages Introduction to Research Methods and Designing Research set out some of the issues about the underlying philosophy.

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion.

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings. Both are important for gaining different kinds of knowledge. Qualitative research Qualitative research is expressed in words.

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