Impact Of Packaging On Retailers And Consumers Pdf

impact of packaging on retailers and consumers pdf

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This research provides new knowledge on the purchase intention towards junk foods. The main purpose of this research study is to examine the packaging design elements as a determinant factor to purchase junk food among youth consumer that might be one of the most essential variable in marketing field. One of the aims of this study is covering the shortcomings of previous studies that didn't observe main factors that influence the consumer purchase intention toward junk food.

Five Ways Product Packaging Impacts Sales

Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. A self-administered questionnaire developed from the literature was conducted, and undergraduate students participated in the study. The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also directly and indirectly through product value affects brand preference. This paper offers directions for understanding the effects of visual packaging on positive consumer product and brand evaluations. Based on the study findings, food firms should emphasize the visual packaging design factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.

The objective of this study is to determine the role of packaging on consumer buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. In this study, samples of 44 respondents have been collected. The study was conducted in the premises of Don Bosco Institute of Management. According to the finding of the research study; it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, packaging material, the design of the wrapper and innovation are more important factors when consumers make any buying decision. Finally, it has also been concluded that the Packaging is one of the most important and powerful factors, which influences consumer purchase decision.

Abstract : Building on existing research regarding product packaging and the factors that have the most notable influence on buying preference, pricing and other elements of bottled orange juice, this study expands understanding of how two key factors, color and shape, build synergy and influence consumer attention and ultimately their purchasing choices. The results presented here, and the consequent discussion may provide useful insight for design and marketing managers when setting prices and selecting packaging color and shape for creating synergy and augmenting quality perception and buying preference. The influence of color and shape of package design on consumer preference: The case of orange juice. Orange juice packaging has not been the subject of an extended field study. Gadioli, De Oliveira, Quintiliano, Bezerra, Queiroz and Chiarello worked on communicational aspects of orange juice packaging and corresponding intention to purchase. With a fresh focus on two aesthetics factors of packaging, color and shape, this research seeks to answer the question: How do cap color and bottle shape influence preference among orange juice consumers? For this research, four colors were used.

Five Ways Product Packaging Impacts Sales

Product packaging definitely impacts sales. Competition is strong in the marketplace and there are benefits for companies who have their packaging attract the eyes of consumers. Also, it protects products during transit, in stores, and while being used by customers. With so much on the line, companies are wise to understand how their customers will be affected by their product packaging and place a high level of importance on it. In addition to these five points, there is one more consideration that is probably just as important. We value the time and money of our customers.

Impact of Product Packaging on Consumer's Buying Behavior

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The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Amin Published Engineering. The objective of this study is to determine role of packaging on consumer's buying behavior.

Regarding the juice, most of the participants thought that the glass bottles have the highest quality, were the safest, the healthiest and the most frequently bought Around This market research identifies the packaging characteristics and features which have positive effects on consumer attitudes. The social behavior will increase the product sale and its market success leading to direct economic implications.


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PDF | The objective of this study is to determine role of packaging on consumer's To identify the packaging impact on the consumers buying decision. 2. International Journal of Retail and Distribution Management, Vol.

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PDF | The objective of this study is to determine role of packaging on consumer's buying behavior. explore the impact of packaging and its features on consumer's whole factor in CE retailing, thus justifying the use of sales packaging.

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