File Name: hospitality products and services .zip
- The Role Of Service Culture In Hospitality Industry
- Hospitality Trends: The Latest Trends in The Hospitality Industry
- Tourism Services Pdf
- Why Is the Hospitality Industry Important?
The Role Of Service Culture In Hospitality Industry
In there were over 1. There are a number of ways tourism can be defined. These people are called visitors which may be either tourists or excursionists; residents or non-residents and tourism has to do with their activities, some of which imply tourism expenditure.
In other words, tourism is the movement of people for a number of purposes whether business or pleasure. It is important to understand the various groups and constituencies involved in this movement. Of course it includes the tourist, but also the vast array of businesses providing goods and services for the tourist, the government and political structure of a destination, and the local residents of the destination community itself. Each of these components are necessary parts of a successful tourism destination and operate within private and public sectors, the built environment, and the natural environment.
All these come together to create the processes, activities, and outcomes of tourism. These impacts are analyzed using data gathered by businesses, governments, and industry organizations. Some impacts gain more attention than others.
It is also important to recognize that different groups and constituencies are impacted differently. The tourism industry has a huge economic impact that continues to expand to new markets and destinations.
Only the Middle East posted negative growth at the time of the report. Positive impacts from this economic boom include robust foreign exchange, increases in income, and GDP growth. Tourism can also offer diverse employment opportunities, can be developed with local products, and is often compatible with other economic activities within a destination.
Tourism often injects money into the community that leads to secondary economic development as well. For example, successful resorts may create the need for a commercial laundry facility or a pet boarding business. However, there are also negative impacts. Property values may increase to the point of unaffordability for local residents, and the seasonality of the tourism industry may create a feast-or-famine economy.
As with any economy, if too many resources are focused on just one industry, communities may be vulnerable to any unexpected economic, social, or environmental changes.
One example is the New Jersey shore after the devastation of Hurricane Sandy in The tourism industry was severely impacted, leaving no economic fallback for local residents.
In addition to the economic benefits of tourism development, positive social impacts include an increase in amenities e. Tourism also has the potential to break down language, socio-cultural, religious, and political barriers. When developed conscientiously, tourism can, and does, contribute to a positive quality of life for residents and promotes a positive image of the destination.
Tourism relies on, and greatly impacts, the natural environment in which it operates. In some destinations, there is a great appreciation of the environmental resources as the source of the tourism industry, and as such there are environmental protection policies and plans in place.
Tourism has helped to save many delicate ecosystems and their flora and fauna. Preservation of these important resources benefits not only the tourist but also the local residents as well. The environmental impacts of tourism can reach beyond local areas and have an effect on the global ecosystem.
One example is increased air travel, which is often identified as a major contributor to climate change. Whether positive or negative, tourism is a force for change around the world, and the industry is transforming at a staggering rate.
The pineapple has long been the symbol of hospitality. The Caribs, indigenous people of the Lower Antilles in the Caribbean, first used it as such a symbol. The Spaniards knew they were welcome if a pineapple was placed at the entrance to the village. This symbolism spread across Europe and North America where it became the custom to carve the shape of a pineapple into the columns at the entrance of the plantation.
The types of employees and resources required to run an accommodation business — whether it be a hotel, motel, or even a campground — are quite similar. As such, they can be grouped together under the heading of accommodation and lodging. Figure Adventure and Outdoor Recreation. Hotel type is determined primarily by how it will function and what amenities will be included within the property.
Size, location, service levels and type of business or targeted market segments are additional classifications. Industry also classifies hotels by chain scale…separating hotels into categories determined by their average daily rates. Various ownership structures and brand affiliations also differentiate hotels. Hotels may be classified on a number of different variables. Size and Complexity: A hotel can be classified by the number of guest rooms it has; hotel sizes can range from a small boutique hotel with fewer than 50 rooms to a large resort hotel with more than 1, rooms.
Location: The location of a hotel can also determine the type of guest served. An airport hotel may be very different from a city-center property in an urban environment, or a remote island resort or a small quaint bed and breakfast located on top of a mountain.
Hotels that specialize in conferences, may locate near entertainment destinations like Las Vegas or Disney theme parks to provide pre-post conference activities for attendees. Service Level: The level of service provided is also a key variable, ranging from an inexpensive budget or economy hotel, Limited or Focused Service Hotels which may have limited services and amenities, to upscale and luxury hotels Full Service Hotels with many services and a wide range of amenities.
Market Segmentation: Figure As illustrated, hotels adapt and diversify depending on the markets they desire and need to drive occupancy levels and generate revenues. Purpose for travel includes sightseeing, recreation, or visiting friends and relatives. Stronger demand Friday and Saturday nights and all week during holidays and the summer. Includes meetings, seminars, trade shows, conventions, and gatherings of over 10 people. Peak convention demand is typically spring and fall in most locations.
Proximity to a conference center and meeting and banquet space increase this market. Often offers kitchen facilities and living room spaces. Bookings are typically more than five nights. Often business related e. Leisure demand driven by a variety of circumstances including family visiting relatives, home renovations, snowbirds escaping winter. There are several other industry related organizations, such as Forbes and AAA which provide Consumer Ratings for individual hotels….
Additionally, many social media applications like Trip Advisor offer hotel property ratings to consumers. Chain Scale: Smith Travel Research STR is an organization that provides the lodging industry with global data benchmarking, analytics and marketplace insights. Their core product, the STAR report, provides hotel owners and operators with comparative performance data between their property and a defined set of market competitors and allows you to follow trends in hotel occupancy, average daily rate ADR and revenue per available room RevPar.
Developers, investors, industry analysts, hotel brands and management companies all utilize STR data when determine what type of hotel to build and what location would provide maximum opportunity for success. The type of ownership, brand affiliation and management are also very important variables in the classification of hotels. A hotel chain such as Marriott, Hilton, Hyatt or IHG Intercontinental Hotel Group is comprised of multiple brands: Marriott, following their recent merger with Starwood currently has 30 different hotel brands, with each name representing a different level of price, service or targeted market segments.
Selecting a brand affiliation is one of the most significant decisions hotel owners must make. The affiliation will also determine a number of things about the ongoing operation including the level of services and amenities offered, cost of operation, marketing opportunities or restrictions, and the competitive position in the marketplace.
For these reasons, owners typically consider several branding options before choosing to operate independently or to adopt a brand affiliation.
Another managerial and ownership structure is franchising. A franchisee also receives training, support, and advice from the franchisor and must adhere to regular inspections, audits, and reporting requirements.
Selecting a franchise structure may reduce investment risk by enabling the franchisee to associate with an established hotel company. Franchise fees can be substantial, and a franchisee must be willing to adhere to the contractual obligations with the franchisor.
These fees are usually a percentage of revenue but can be set at a fixed fee. The total percentage of sales ranges significantly for hotels from 3. It is common for ownership to utilize a management contract , which is a service offered by a management company to manage a hotel or resort for its owners. One is to enter into a management agreement with an independent third-party hotel management company to manage the hotel.
There are hundreds of these companies, but some of the large organizations include Aimbridge, Benchmark Hospitality, Crescent Hotels, Interstate Hotels, and White Lodging.
Marriott, Hilton, and Hyatt, are companies that provide this second option to owners. The increasing awareness and demand for organic, sustainable, local or craft options as well as special dietary needs in food and beverage continue to challenge this industry. The following is a discussion of each. This prominent portion of the food sector generally caters to both residents and visitors, and it is represented in areas that are conveniently accessed by both.
Brands, chains, and franchises dominate the QSR landscape. Customers usually queue and order at a counter. The seating area is more upscale and comfortable. Consumer expectations are higher here than with QSRs. Fine dining restaurants are characterized by highly trained chefs preparing complex food items, exquisitely presented.
Meals are brought to the table by experienced servers with sound food and beverage knowledge in an upscale atmosphere with table linens, fine china, crystal stemware, and silver-plate cutlery. The table is often embellished with fresh flowers and candles. Casual restaurants serve moderately-priced to upscale food in a more casual atmosphere.
Casual dining comprises a market segment between fast casual establishments and fine dining restaurants. Casual dining restaurants often have a full bar with separate bar staff, a larger beer menu and a limited wine menu.
They also have the operational flexibility in menu and restaurant layout to welcome large groups of diners. Both chain and independent restaurant operators flourish in this sector. The beverage industry continues to evolve as well with a strong focus on local craft beers, wines, cider and distilling.
Wineries exist in almost every state, with over in Virginia as of Wineries often use event space or festivals to take advantage of the beauty of the winery and supplement their revenues.
Hospitality Trends: The Latest Trends in The Hospitality Industry
The hospitality industry is competitive, and businesses need to keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry as a whole is a great way to ensure your business delivers the kind of customer experience people want and expect. The hospitality industry is diverse and includes everything from hotels and other accommodation types, through to restaurants, bars, travel agents and tour operators. Adopting the latest hospitality trends in response to the changing behaviour of customers, due to the corona pandemic, is essential. Still, most trends are emerged out of more general changes in consumer behaviour.
Tourism Services Pdf
Historically, the concept of hospitality is about receiving guests in a spirit of goodwill—especially strangers from other lands. As such, the hospitality industry is important not only to societies—but to economies, customers and employees. The travel and tourism sector currently accounts for Hospitality generates revenue for local economies directly when tourists spend money in hotels, restaurants and entertainment venues. It also helps economies indirectly because tourists purchase retail goods, pharmacy items and locally made souvenirs and crafts.
In there were over 1.
Why Is the Hospitality Industry Important?
Once production of your article has started, you can track the status of your article via Track Your Accepted Article. Help expand a public dataset of research that support the SDGs. The International Journal of Hospitality Management discusses major trends and developments in a variety of disciplines as they apply to the hospitality industry. The range of topics covered by the journal includes:.
Some of the characteristics and activities of a successful hotel business are proper presentation and constant improvement of qualitative services, which exceeds the expectations of customers in every way including from pre-booking to post-stay. Someone say that service quality and customer satisfaction is critical for the service survival. So what are they? Both of them are intangible but the exact definition is still a controversial issue. Customer satisfaction definition is based on the expectation disconfirmation point of view!
15 General & COVID “Connected” Hospitality Trends
As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle". According to UNWTO, Urban Tourism is "a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport. Tourism and sports are interrelated and complementary. Sports — as a professional, amateur or leisure activity — involves a considerable amount of traveling to play and compete in different destinations and countries.
Foodie and hotel apps, as well as the likes of Deliveroo, are becoming the new big thing in the catering and hospitality industry. Anyone considering working within the hospitality industry. As we have seen, the hospitality sector has a ripple effect which means plenty of industries benefit from its success, further raising the income of less developed. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources. I think good characteristics of hospitality staff are; friendly attitude, ability to provide good customer service, keeping calm in difficult situations i. In hospitality businesses, your brand ambassadors are your employees. It's vital to know which type of corporate culture you have so you can succeed within it.
Download full-text PDF Read full-text. Tourism attractions form part of the basic tourism resources and are one of the major reasons why tourists visit a destination. As a result of the process of including a lot various elements in several combinations attraction elements and services , every tourism product is unique; 3.