File Name: pestle and swot analysis .zip
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SWOT analysis or SWOT matrix is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. This technique, which operates by 'peeling back layers of the company'  is designed for use in the preliminary stages of decision-making processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds for-profit enterprises, local and national governments, NGOs, etc. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. SWOT assumes that strengths and weaknesses are frequently internal, while opportunities and threats are more commonly external. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.
PESTLE and SWOT Analysis: When to use SWOT
Applicability The process underpins many other analytical techniques, such as scenario planning. The factors can be at macro e. World-, EU- or UK-wide or micro e. Process of tool application Depending on the scope and scale of the exercise being undertaken, you may want to consider for each factor: Which of the below are of most importance now? Which are likely to be most important in a few years? What are the factors influencing any changes?
Business analysis models are useful tools and techniques that can help you understand your organisational environment and think more strategically about your business. Dozens of generic techniques are available, but some come to the forefront more frequently than others do. These include:. SWOT analysis is one of the most popular strategic analysis models. It involves looking at the strengths and weaknesses of your business' capabilities, and any opportunities and threats to your business.
PESTLE Analysis - Free eBook in PDF Format
A PESTLE Analysis can be used to consider political, economic, social, technological, legal, and environmental issues that may affect your organization. It is often used when launching a new product or service, exploring a new route to market, or selling into a new country or region. Political factors include government attitudes to employment, consumer protection, the environment, taxation, trade restrictions, and societal reforms, as well as the burden of bureaucracy and the level of corruption.
As a business leader, you understand the importance of staying ahead of the curve. But changes outside your control are constantly influencing your business. The PEST analysis helps entrepreneurs discover what factors could impact their business and develop strategies to handle those changes.
When you are trying to decide if an idea for your business is feasible, you should examine all the factors that can affect its success or failure. The analysis can be applied to a range of large and small projects to identify factors may that affect success. The process gives decision-makers a better awareness and understanding of the changes that may occur and the impact that these changes may have on their business. Using both methods together produces a comprehensive evaluation of a project.
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