History And Development Of Advertising Agency In Nigeria Pdf

history and development of advertising agency in nigeria pdf

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The Act accorded deserved state legislative recognition of advertising as a profession in Nigeria and vested APCON with powers to regulate and control the practice of advertising in Nigeria, in all its aspects and ramifications.

Working Papers in African Studies,

Brief history of advertising in Nigeria and the world

It will be as making effort to uproot a tree through the leave instead of digging round the base if history of advertising is discussed only from till date without discussing its origin. In the subsequent paragraphs the brief history of advertising will be discussed and furthermore its history in Nigeria from independence till date. Advertising is as old as mankind. The desire to advertise seems to be the urge of every man. Men and women are born with the desire to let others know what they have to sell or give in order to obtain some personal gain. Therefore advertising is innate.

Read a brief history of advertising in Nigeria! Advertising takes an integral part in the economy as it procures necessary information to clients about goods and services as well as a comparison of their features, benefits, and prices. So, what is advertising? Advertising is notification in various ways to create widespread fame for someone or somewhat to attract consumers, viewers, etc. And now let's talk about the development of advertising and advertising agencies in Nigeria. The first Nigerian form of the ad was a town crying.

Advertising Agencies - Meaning, its Role and Types of Agencies

Advertising is a form of selling a product to a certain audience which communication is intended to persuade an audience to purchase products, ideals or services whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals. Criticism of advertising is closely linked with criticism of media and often interchangeable. Critics can refer to advertising's.

these were established much later in the history of Nigeria's advertising. Advertising. Practitioners' Council of Nigeria (APCON) was that agency.


The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the midth century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail , radio , television , the internet and mobile devices. Between and advertising averaged 2.

Criticism of advertising

 - Добрый вечер, мистер Хейл.  - Он нахмурился, глаза его сузились.  - Сегодня суббота.


Benigno C.


The study identifies the meaning of advertising and traced its earliest history in Nigeria. new trends include the setting of up of some independent media agencies and The paper will discuss the development of advertising in Nigeria.

Fergus P.


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